Freelance Packaging Designer UK

Logo design re-fresh, and packaging label designs for London based vegan cheese brand Strictly Roots.



Strictly Roots are a vegan cheese brand based in London, UK. They specialise in small batch, artisan - plant based cheese. They got in touch, as they wanted to re-fresh their existing branding, and packaging, and were looking to work with a freelance packaging designer. I worked on the brand strategy/positioning to begin with, then I created a new logo design, and new packaging label designs for the whole range of products. The new branding/packaging consists of a simple logo, and icon design, and custom illustrations for each pack design. The products are available from the Strictly Roots website, and various London based stores including La Fauxmagerie


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