Packaging Designer UK
Branding and packaging design for superfood supplement brand Super U/Rheal. As seen on BBC’s Dragons’ Den.
I was approached by the guys at Super U/Rheal, as they were looking for a packaging designer to re-fresh their branding/packaging. The brand specialise in creating organic, and vegan superfood supplement powders, and blends. They wanted a new logo design, and brand identity to reflect their products, brand values/ethos, and also wanted to make the brand more appealing to their target audience/market. We worked on the brand strategy/positioning to start with, and then created a new logo, colour palette, and packaging designs. The brand was recently featured on BBC’s dragon’s den, and is now stocked in many UK retailers such as: Holland & Barrett, Planet Organic, and Selfridges.